Stacey Abrams
CREATIVE STRATEGIST
FEATURED CONTENT
Kerry Washington X Stacey
Creative Direction, Production + Scripting
Cease + Desist X Stacey
Creative Direction, Production + Scripting
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In 2022, many were exhausted, disillusioned, and had lost faith in the system.
Stacey Abrams' gubernatorial campaign sought to reconnect voters with the power of their vote and turn frustration into hope.
I was tasked with humanizing Stacey Abrams through compelling storytelling and cultural engagement, leading the campaign’s final phase by crafting digital strategies, assembling a top-tier creative team, and managing rapid production turnarounds to ensure impactful and timely execution. -
BRANDING
Brand Strategy
Tone of Voice
Art Direction
Copywriting
DIGITAL CONTENT
Content
Graphic Design
Copywriting
Art Direction
Social Strategy
Paid Ads
INTERIOR
Set Design
Props
Styling
PRODUCTION
Co-Directing
Editing
Production
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I was brought in as a Black queer woman and creative, to consult the campaign on listening to the unique needs of a generation that felt disconnected and translating those needs into actionable insights.
As Producer and Strategist, I developed a plan to centralize production within a content house, resulting quick turn overs, and high-impact social campaigns that generated over 500 million impressions in two months. This strategy ensured consistent quality and amplified the campaign's reach.
I collaborated with top creative talents, building a team deeply connected to the cultural pulse. Together, we created partnerships that resonated nationally, earning recognition in Complex and Essence. Leading the effort in scriptwriting, content creation, and partnership management, I ensured alignment with strategic goals, contributing to a 45% increase in audience engagement and bringing the campaign’s message to life in a culturally relevant way.
Portrait Coffee
CREATIVE + SOCIAL CONTENT + BRAND PARTNERSHIP
We collaborated with Atlanta's first Black-owned coffee roaster, Portrait Coffee, to create a signature blend named in honor of Stacey Abrams and her commitment to changing the narrative. This partnership not only celebrated her legacy but also supported a local Black business, aligning with the campaign’s values of empowerment and community investment.
Brand Partnership
Partnered with Cease X Desist led by Fred Saint Foster, an Atlanta-based, self-made creative director and fashion designer known for his work with Future's Free Bandz Clothing Line and other stars. Fred resonated with Stacey's story as an underdog and the power of imagination in driving change. Together, we crafted the "Unfinished Business" story and merch concept, aligning it with our campaign goals to amplify civic engagement.
Cease X Desist
Design + Collaboration
We engaged four Black designers to craft a full line of special activation campaign merchandise, which garnered significant attention and was featured in Complex Magazine and Essence Online. The talented creators included Honor Roll Clothing, Shaheed Rucker, Brand Blackwood, Natalie Lauren, and Fred Foster, each bringing a unique vision to the campaign’s message of empowerment and cultural resonance.
Honor Roll Clothing I Shaheed Rucker I Brand Blackwood I Natalie Lauren I Fred Foster
IRL ACTIVATION
Design + Sourcing
As the Creative Lead for this activation, I designed a 10x20 IRL experience at One Music Fest, creating a dynamic space for Stacey Abrams to connect with festival-goers. The activation featured free gifts, voter registration, photo opportunities, and a strong brand presence. I provided the overall design and custom illustrations for the experience, and partnered with Chroma Creative to execute the build-out and manage the space, ensuring a seamless and engaging interaction with the audience.
Illustration
ONE MUSIC FEST
Activation Design
Event Production
BLACK MENS EVENT
We strategically partnered with an all-Black men's production company the HBUC to host and film Stacey Abrams' Black Men's Conversation, led by Charlamagne Tha God and featuring 21 Savage.
Our responsibilities included scouting the perfect location, providing comprehensive event support, and designing the space and programming for the evening. This collaboration was key in creating an authentic and impactful environment that resonated with the audience.
