Civics For The Culture
CREATIVE DIRECTOR
The “NO BS”
Civic Series!
16 EPISODES
-
CIVICS FOR THE CULTURE IS
A dynamic web series produced by Fair Fight Action, designed to engage and educate young voters, particularly within Black and Brown communities. The series blends informative content with vibrant storytelling to demystify complex political and civic topics.
16 Episodes I 30% Increase in Viewership | 60% Return on Paid Ad Spend -
BRANDING
Brand Strategy
Tone of Voice
Art Direction
Production
Copywriting
DIGITAL CONTENT
Content
Copywriting
Art Direction
Social Strategy
Paid Ads
INTERIOR
Set Design
Props
Styling
PRODUCTION
Co-Directing
Editing
Production
-
MY ROLE
After the inaugural season of "Civics for the Culture," I was brought on to elevate the show's branding and develop a digital strategy aimed at boosting viewership. I spearheaded the revamp of the content strategy, visual brand identity, tone of voice, and overall production process for 16 new episodes, resulting in a 30% increase in viewership.
To streamline the scriptwriting and research process, I launched a writers' camp, collaborating closely with the Off Tha Record production team to ensure each episode was polished and engaging.
Additionally, I Created earned media campaigns to engage new audiences, generating national coverage by Harper’s Bazaar, Paper Magazine, NOWThis, Cosmopolitan while increasing engagement rates across social platforms.
Leading a talented team of 15 creatives, I ensured a cohesive and high-quality production throughout. This role allowed me to merge my creative vision with hands-on leadership, driving the success of the project and significantly expanding its audience.
Throughout the process, I managed a talented team of 15 creatives, ensuring a cohesive and high-quality production. This role allowed me to blend my creative vision with hands-on leadership, driving the project's success and expanding its audience.
SET DESIGN +
STYLE GUIDE
Style Guide + Color Guide for each episode.
SOCIAL
ASSETS
NATIONAL
COVERAGE
