Natalie Lauren
Natalie Lauren is a designer, director, and multidisciplinary creative whose work moves across art, film, and culture. Through fine art, visual storytelling, and brand design, she uses image and narrative to imagine healthier, more connected communities. Her work has been exhibited at Christie's London, commissioned by Ava DuVernay, and featured in Ebony, Time, and Variety
30 Day Instagram Insights @NatalieLaurenSims
94K
9.3M
FOLLOWERS
MONTHLY VIEWS
4.7M
ACCOUNTS REACHED
1.4M
INTERACTIONS
Recent Work
My grandmother hung a picture she found in the mail of Michael be Jordan on our family wall and the rest is history. Organically documenting that moment has led to 12Million views and an episodic series with Academy award winning actor, Michael B. Jordan and the David Yurman brand.
FAMILY
GRANNY +
MICHAEL B. JORDAN
Organic Story
10.9 Million Views
Episode 1. Organic Story
Granny frames and hangs a photo of Michael B Jordan on our family wall.
David Yurman
1.1 Million Views
Episode 2. Unboxing
Michael and David Yurman sends granny a special thank you gift in the mail.
Michael Facetimed
840K Views
Episode 3. Conversation
Mary Ellen A Few First Left
BEFORE + AFTER
An 89-year-old woman ( my granny ) becomes a model for the first time, proving there is still a world of firsts waiting for her in this life.
BTS: The Process
270k Views
Introducing “Mary Ellen”
AFTER
Featuring Amethyst Amulet and bracelet by David Yurman
Creative Direction + Edit by Natalie Lauren
Shot + Colored by Jordan Mcnear
Sony FX3 I Davinci Studio
FAMILY
Subaru
Partner
Forrester Campaign
As a Black, queer creative, my role in this current partnership isn't simply to represent Subaru. It's to widen who gets to see themselves in the driver's seat.
Discovery has never belonged to one kind of person, and neither should the road. I'm here to show that Subaru was always meant for anyone willing to go farther than they were told they could, anyone curious enough to imagine a larger life.
That's not a departure from what this brand stands for.
It's the fullest expression of it.
Highest
Performing
Organic Video
on IG +TikTok
New
Black &
LGTBQIA+
Reach 25-40
IMPACT OVERVIEW
Over 9M Views + Counting on Socials
Surviving a Desert Year Paid Collaboration
TRAVEL
Camping w/Subaru
Sequoia National Forest Campaign
Lifestyle Vlog + High Res Photography
Why Subaru Origin Story
It all started with a simple question: "Are Subarus gay?
A humorous moment I captured on video while my wife and I were car shopping at a Subaru dealership. 2 years later, that spontaneous clip became Subaru's highest-performing organic
video, racking up over 6 million views across platforms. The success of the video led to a complimentary 2025 Forester and a year-long paid content partnership with the brand that just renewed into 2026.
Highest
Performing
Organic Video
on IG +TikTok
5 Million
Organic Views
on IG +TikTok
Short
Film
WOULD YOU KILL GOD TOO?
A visual poem commissioned by LEAP from Atlanta based poet W.J. Lofton. LEAP is the Law Enforcement Accountability Project, a propulsive fund dedicated to empowering activists as they pursue narrative change around the police abuse of Black People. Administered by the non-profit ARRAY Alliance, the LEAP fund commissions projects across multiple disciplines including film, literature, poetry, theater, dance, fine art and music. Learn more at www.leapaction.org.
Production Credits: Written and Directed by WJ Lofton | @mrjamespoetry Directors: Natalie Lauren | @natalielaurensims + WJ Lofton | @mrjamespoetry Creative Director: Miles | @miyuuls Producer/UPM: Shawn Craig | @shawnmichaelcraig
CAROUSEL
Pink Slips
102k Views
I created this
Met Gala Concept Series on the termination of
Black Women after being layed off March 10th.
Created and Designed
by Natalie Lauren
12k Shares
Storytelling + Art
My studio practice runs alongside the brand work, not apart from it. This is where the paintings, prints, and commissions live, the work that started before any of it was for a client.
Lets Collab!
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Ongoing organic and paid social content
Retained or campaign-based content creation across Instagram and TikTok, including organic posts, paid social assets, and usage rights for brand channels. Built for sustained reach and audience retention rather than one-off placements.
Best for: brands seeking an ongoing content relationship Proof point: Subaru, renewed year-long partnership, 9M+ views
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Concept development through final execution
Full creative direction for branded campaigns, including concept, visual direction, and production oversight. Deliverables can span photography, video, and multi-platform campaign assets.
Best for: brands that need a defined creative point of view carried across a campaign Proof point: Pink Slips, self-directed multi-format campaign, 12K shares
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Long-term representation across touchpoints
A multi-year relationship where I represent a brand across content, appearances, product collaboration, and campaign moments as they arise, not just a fixed content cadence. Built on continued renewal, like Subaru, rather than a single contracted term.
Best for: brands looking for a consistent face and voice across everything from social to in-person activations Proof point: Subaru, two-year relationship and counting, from an organic dealership video to a renewed multi-year role
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Original artwork, illustration, and visual design for brand and editorial use
Commissioned fine art, illustration, and design work for book covers, product packaging, editorial features, or brand-backed cultural initiatives. Includes painting, sculpture, and illustration, scoped and priced per commission.
Best for: brands, publishers, and institutions looking for original visual work rather than stock or in-house design Proof point: Book cover commission for Beacon Press ("Boy Maybe"), work exhibited at Christie's London.